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Emerald Cup Announces 2021 Craft Cannabis Marketplace at Harvest Ball 2021 with Small Farms Initiative Participants

Emerald Cup Announces 2021 Craft Cannabis Marketplace at Harvest Ball 2021 with Small Farms Initiative Participants

Over thirty cannabis farms will receive free exhibit space and assistance at Emerald Cup Harvest Ball with special placement and promotion as party of the ‘Craft Cannabis Marketplace’ at the Hall of Flowers at event

(Santa Rosa, California) The Emerald Cup is pleased to announce the first roster of exhibitors selected for its Emerald Cup Small Farms Initiative. Participants will receive pro-bono presence at the Craft Cannabis Marketplace at The Emerald Cup Harvest Ball 2021 in Santa Rosa, Calif., on December 11 and 12, 2021. Each of the selected participants has been invited to offer up to three product SKUs for sale to attendees with premium placement on the market floor, a reduced concession arrangement, and heightened promotion to drive attendees to seek and support these small farms during the event and beyond. 

“These small farmers form the true roots of our industry, so it means so much to me and all of us at the Emerald Cup to be able to help them succeed as our industry moves forward into a new age of cannabis production, sales, and consumption,” says Emerald Cup founder and CEO Tim Blake. “I only wish we could help more. Each of the farms — all from historic cannabis-producing regions and the Emerald Triangle area of Northern California — was chosen by lottery after being carefully vetted by our committee in terms of size and need, as well as for ethical and sustainable farming practices.” 

Selected exhibitors for the Craft Cannabis Marketplace include: 

Humboldt County

Lake County

Mendocino County

Nevada County

Santa Cruz County

Sonoma County

Trinity County

Envisioned by Emerald Cup founder Tim Blake, the Small Farms Council includes Michael Katz of the Mendocino Cannabis Alliance, Genine Coleman of Origins Council, Chris Anderson of Redwood Roots Distribution, Nicholas Smilgys of Mendocino Cannabis Distribution, and Traci Pellar of the Mendocino Producers Guild. The council worked with the Emerald Cup to evaluate license distribution among Northern California’s heritage cannabis-producing counties with active ordinances, allocating a proportional number of participants to each county. Qualified farmers were expected to hold a current and valid cannabis cultivation license for the state of California, have a maximum farm size of 10,000 square feet, practice sustainable farming and/or participate in third-party certification programs such as OCal, Sun + Earth Certification, Clean Green Certification, Regennabis, Envirocann, etc. 

“These smaller farms have been struggling for years due to complicated regulations, onerous taxes, limited access to retail, and a volatile market,” says Council chair Michael Katz. “We are thrilled at the range of participants in this program and the opportunity to support farms already in the licensed consumer marketplace, as well as those just engaging for the first time. The Council members are grateful to be part of this process helping small farmers share their love and respect for the cannabis plant with attendees to The Emerald Cup.”


Emerald Cup Harvest Ball 2021

at the Sonoma County Fairground, Santa Rosa, California



Emerald VIP & Super Emerald VIP: 11am – 10pm PDT

General Admission: 12pm – 10pm PDT

Marketplace Hours: 11am – 9pm PDT (VIP early entry)


Emerald VIP & Super Emerald VIP: 11am – 8pm PDT

General Admission: 12pm – 8pm PDT

Marketplace Hours: 11am – 8pm PDT (VIP early entry)


See Also
Soil Structure for Growing Cannabis

Visit: for more information and to purchase tickets

$1.00 of every ticket sold will go to Sweet Leaf Collective for Compassionate Care

Cookies – Emerald Level Sponsor of the Emerald Stage

PUFFCO – Diamond Level Sponsor for the Grace Pavilion

Humboldt Seed Company – Platinum Level Sponsor for Redwood Stage

Compound Genetics – Platinum Level Sponsor for the VIP Tent 


The event is open to anyone 21 years or older with a valid photo ID. Licensed Cannabis Consumption areas are 21+ with valid photo ID. For all health & safety information, please visit: Our information is updated regularly in accordance with local and state guidelines. For additional information on The Emerald Cup 2022, Harvest Ball, or to speak with founder Tim Blake, please contact Kenneth Loo, Chapter 2, [email protected]

Parties interested in exhibiting, sponsoring, or supporting the upcoming Harvest Ball, please contact Gina Gallo at [email protected]



The Emerald Cup is the world’s premier virtual cannabis destination and iconic live event. While advancing the concept of sustainable, sun-grown farming, the 17-year old organization’s reputation is firmly solidified as the largest, most-respected cannabis competition in the world. As a group, The Emerald Cup prides itself in bringing together leading experts in the cannabis industry to educate and inspire our fellow farmers, patients, and patrons each year. The community celebration has grown to become a global movement honoring the year’s finest organic and sun-grown cannabis harvest as well as the finest cannabis products available. The Cup has stood as a celebration of excellence and, over the years, has seen founder Tim Blake recognized as a guardian of the ever-changing cannabis industry.